The Yogen Früz Pinkberry Brain Project is a large-scale, outdoor exhibit that brings brain health, art and imagination to the streets of Toronto. In its inaugural year, The Yogen Früz Pinkberry Brain Project launched across Toronto and started a public conversation about brain health and brought awareness to diseases like Alzheimer’s.
As it returns for its third year, a variety of artists from around the world will transform blank brain sculptures into beautiful, energetic and thought-provoking pieces of art. These sculptures will be sponsored by corporations and philanthropists, and placed on display in more than 15 locations around the Greater Toronto Area.
Funds raised through the project are donated to the Baycrest Foundation, the fundraising arm of Baycrest Health Sciences, a global leader in brain health and aging.