Apr 30, 2019 • 2019

The Brain Project 2019 Welcomes Romero Britto and his One-Of-A-Kind Brain Sculpture!

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UPDATED: Renowned Brazilian artist Romero Britto has given fans and supporters of the arts and Baycrest an early gift ahead of the fourth annual Yogen Früz Brain Project! Britto sent the picture below, where he proudly displays his newly finished brain sculpture. Crafted in his uniquely vibrant, bold and colourful style, it will go on display this summer as part of the event’s citywide, charitable art installation. It will support awareness and fundraising in Baycrest's fight against dementia.

This summer, The Yogen Früz Brain Project returns for a fourth year with a robust outdoor art exhibit, featuring a variety of brain sculptures designed by a talented group of artists, celebrities and thought-leaders from across North America.

The Baycrest Foundation is thrilled to welcome Britto, who brings his singular talents to this year's event. Through The Yogen Früz Brain Project, awareness and much-needed funds are raised for brain health in support of Baycrest, a global leader in brain health and aging.

tdtdtd.jpg About the artist
Brazilian-born and Miami-made, Romero Britto is an international artist that uses vibrant, bold and colorful patterns to reflect his optimistic view of the world around him. Britto has created a visual language of hope and happiness all its own that is relatable to all, inspiring millions. Self-taught at an early age, Britto painted on scraps of paper or cardboard or any medium he could find before coming into his own and traveling to Paris where he was introduced to the works of Matisse and Picasso. His appreciation of these masters influenced him to create an iconic style that The New York Times described, “exudes warmth, optimism and love”.

Britto’s work has been exhibited in galleries and museums in over 100 countries, including the Salon de la SocieteNationale des Beaux Arts exhibition at the Carrousel du Louvre in 2008 and 2010. In 2013, Maria Elena and Carlos Slim Domit invited Romero to be the first living artist to exhibit at MuseoSoumaya. He has created public art installations for the 02 Dome in Berlin, New York’s John F. Kennedy Airport, Cirque Du Soleil at Super Bowl XLI, and has been credited with the largest monumental sculpture in London’s Hyde Park history. Britto served as an official artist for the 2010 World Cup, Ambassador to the 2014 FIFA World Cup Brazil and was recently invited to be an honorary torch bearer for the Rio 2016 Olympic Games. Britto’s pop sensibility has since leant itself to many collaborations with international brands such as Audi, Bentley, Coca-Cola, Walt Disney, Evian, Hublot, and Mattel to name a few.

Romero is an activist for charitable organizations worldwide and most of all an artist who believes “art is too important not to share.” Britto has donated time, art, and resources to more than 250 charitable organizations. Not a silent activist, Britto was a selected speaker for the arts at the World Economic Forum in Switzerland. In addition, Romero Britto is proudly an Inaugural Founding Benefactor of the Harvard International Negotiation Program. He holds a seat on several boards such as Best Buddies International, and St. Jude’s Children’s Research Hospital, and was recently appointed to the board of HRH The Prince of Wales charity, The Prince’s Trust. A believer in the role of an artist as an agent of positive change, Romero Britto is committed to developing and supporting the role art will continue to play in world issues.
(Source: https://britto.com)

To learn more or to donate to The Yogen Früz Pinkberry Brain Project, click here.
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